Business Perspectives
Table of Contents

Key Features:

Students gain an understanding of the free enterprise system and how businesses operate.

Instruction centers on CEO, a computer simulated-business game in which student teams form companies and compete against one another for profits.

Includes student workbook and software

A. The Management Viewpoint
B. Free Enterprise
C. Business Simulation
D. Business Operations
E. Playing the Game and Making Decisions

1. Ground Rules
2. Advertising and Marketing
3. Research and Development (R&D)
4. Loans
5. Employee Relations
6. Factory Maintenance
7. Purchase/Sale of Factory
8. Raw Materials Purchase
9.Number of Units to Manufacture
10.Price Per Unit

F. Printouts and Interpretation
G. Management Strategies

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